3 October 2012

Boulevardi launched by Emaar Turkey

DUBAI – Emaar Turkey, the country-subsidiary of Emaar Properties, has announced the development of Boulevardi, a new mixed-use development spanning 67,000sqm, offering luxury living in a new urban neighbourhood.

The second project of Emaar in the country underlines the company’s focus to provide long-term value to its stakeholders through strategic expansion in key emerging markets.

The launch of Boulevardi builds on the excellent response of the Tuscan Valley villa community in Istanbul, Emaar’s pioneering master-planned community in Turkey, and will meet growing demand from international and local investors seeking world-class lifestyle assets within the city. Boulevardi will comprise over 1,000 luxury homes, a 190 room five-star hotel, a wide range of leisure facilities, offices, and a world-class shopping mall, the largest on the Asian side of the city.

“There is considerable demand for high quality residential communities in Istanbul to meet the country’s exponential growth in the tourism and property sectors, drawing on the city’s unique business position bridging the Middle East region and Europe. Emaar’s first residential project in the region, Tuscan Valley, had gained strong investment from the Turkish community in Dubai as well as international investors, and we are confident of robust investor interest in Boulevardi, too,” Emaar Turkey general manager Ozan Balaban said.

“The Boulevardi development is situated in one of the most sought after residential locations in the city and will reflect Emaar’s global concept and commitment to providing luxury, master-planned residential neighbourhoods. The project will be a catalyst for further growth on the Anatolian side as a result of several financial organisations moving in following the relocation of Turkey’s central bank in the vicinity and further due to the prime location of the site at the hub of all major transport links.”

The Boulevardi mall will be one of the largest in Istanbul and offer a world-class shopping and leisure destination. Taking design inspiration from The Dubai Mall, the new retail and leisure destination will offer visitors over 400 stores, diverse culinary venues and unique leisure attractions including a discovery centre and underwater zoo.  Boulevardi is showcased at Emaar’s pavilion in Cityscape Global.

Source: www.KhaleejTimes.com