30 October 2008
Marketing – maximising value from conferences and events
I have posted a few photos of REIDIN at conferences in Asia and want to get the ball rolling on how we can best present REIDIN at such events? Which stands catch your eye? Which attract the most traffic? what make you stop and talk to someone or leave your business card? Which promotional giveaways actually make you look up the company/remember the brand/product after you are back in the office?
This applies not just to sales and marketing staff who attend trade shows and conferences – everyone on the data, content and IT teams – what makes you go into a shop, sign up for a free trial, subscribe to a product or service?